Social Media

“Did I Do That?” Social Media Awards #2 – Justin Bieber’s Retirement Tweet

You might be a bit surprised by this pick. Maybe you’d expect something like a politicians misrouted sext to grab the runner up spot. Or, perhaps, another snafu by a corporate social media team. But I couldn’t resist. I just couldn’t. And not because any mention of the Biebs is an immediate boost in SEO either. No, this took the number two spot due to the overt shamelessness behind it. Here’s the Tweet:

20131230-094818.jpg

At the time of this post the tweet had received well over 300k retweets and was trending heavily throughout the interwebs. Obviously, Bieber is not retiring. So what’s with the tweet? Maybe we can credit it to teenage angst, or the smothering affects of the paparazzi. Yes, life for Justin must be hard. But the timing is just a bit fishy to me.

Justin and his team, brilliant as they are, have been heavily promoting his new movie on a variety of different platforms including Twitter. It just strikes me as too much of a coincidence that this tweet came when it did. For someone who has close to 50 million Twitter followers and is a walking hashtag, this just seemed like an unnecessary, shameless PR stunt, which for Bieber is as easy as sending out a simple, contrived tweet.

So, Justin, here is yet another plug for you as you land in the number two spot of the “Did I Do That?” Social Media Awards.

…Can’t wait to see the movie 🙂

Advertisements
Standard

2 thoughts on ““Did I Do That?” Social Media Awards #2 – Justin Bieber’s Retirement Tweet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s